Every one check his inbox daily instead of social media.
How email marketing can elevate your business. But, before we start, let me tell you a short story about email itself. The history of electronic mail stretches far back, all the way to the 1960s, so it’s actually older than the Internet! So yeah, it’s been with us a very long time. But still, I wouldn’t call it old. Rather, I’d call it traditional.
So how does this long-established communication method compare to the newbies like social media? Well, first off, many people simply don’t like social networks – they’re not active on them or haven’t even set up an account. But everybody’s got email, right?
Secondly, most of the other marketing tools out there, like SEO, SEM, PPC & other are great for bringing in new customers, but they’re applicable when we pay for this. On the other hand, email marketing can be used for free or very low budget. Let’s see how:
Imagine that a small gift, a discount or let’s say free shipping, is offered to your prospect if he subscribes to your email newsletter. From there you send him the first email with the promised benefit and, BOOM, you got a new customer.
But email marketing really excels at maintaining the relationship with your customer. The moment you have his email address, you can remind yourself any time you need – send him new products you sell, what’s on sale for the week, what’s trending… Moreover, you can send him tailor-made offers based on his preferences or prior purchases. This way you can really encourage customers to get back to you.