How Visitor Turn in to Customer
Maybe you’re thinking about having your first one made …or maybe, you just need a new, better one.
In any case, you should know at least some of the basics about web design.
First of all, let’s face it: a Website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is turning these visitors into customers – in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money on other marketing methods. Because you don’t need more VISITORS if can’t turn them into CUSTOMERS.
So the better your website is, the more visitors are CONVERTED into your customers…and it doesn’t really matter whether you sell consumer products online, provide local services or build houses.
Many people in the industry call themselves web designers, but they really are just a bunch of geeks with some basic coding knowledge. Of course, without much planning, they will pretty quickly create a website for you – with lots of information, photos, contacts… But the question is: “Is that the way to turn the visitors into your customers? …Is that what you need?” And the answer is simple: “NO!”
What you have to do is to look for someone SERIOUS about web design.
Check your website 7-phase web design process:
ANALYSIS
The first step is always about information gathering – identifying things like the website purpose, goals and target audience
PLANNING
A plan includes a definition of the site map, structure and technologies that we’re about to use.
DESIGN
Focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience.
CONTENT
A very important part of the process is choosing the right texts, photos or videos – all optimized not only for your visitors, but also for search engines.
DEVELOPMENT
websites can be made easily accessible (responsive) to mobile devices too.
TESTING
Test all the technical features, like code and scripts, log-in, location, compatibility with major browsers.
DEPLOYMENT
After launch the website, our job is definitely not done yet! Always monitor what’s happening after the start, enabling us to fix any possible deficiencies. Manage the future maintenance and updates with your web development company.
As you have just seen, web design is a very complex process, but we believe this is how websites should be done. And our customers agree!
The main purpose of website is provide information to end user with in seconds, so website should be very clean & fast. Visitor can get a major information without scroll when he open your website at first time.
